Keynote: The Power of Measurement at Ulta Beauty | Event Recaps | All MKC Content | ANA

Keynote: The Power of Measurement at Ulta Beauty

Michelle Crossan-Matos, CMO at Ulta Beaty, kicked off the 2023 ANA Advancements in Measurement Conference and discussed the power of measurement at Ulta Beauty. Hear how Ulta leverages data and metrics at the C-suite level to drive strategic decisions and accelerate growth.