REGGIE Gold Award Winner (Rebranding; Repositioning) — Haleon and Grey: Tums Loves Food Back
The idea was simple – TUMS gives you heartburn relief so instead of fighting, you can keep enjoying all the food you love with a burning passion. The hero creative for the repositioning campaign showcased a quintessential love story between a woman and a larger-than-life Spicy Chicken Wrap.
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