Five Things You Can Do Today to Diminish Your Company's Class Action Litigation Risk
Executive Summary
Whether in the realm of false advertising or privacy, consumer class actions continue to be filed in increasing numbers. And the vast majority of these cases are filed by the same core group of plaintiffs' lawyers who often target the same brands over and over. Many brands have accepted this frustrating reality as a cost of doing business. But there are steps that brands can take to decrease their risk of being targeted and position cases for early dismissal or a beneficial resolution. For example, by staying on top of case trends where the plaintiffs' bar is particularly active, brands can adapt their marketing strategy to make themselves less of a target. And knowing the plaintiffs' bar and their goals and strategies, and responding aggressively (whether pre-suit or in the defense of a filed case), is essential to effectively getting rid of this case and avoiding the next one. This session covers these and other strategies to help you avoid your next encounter with the plaintiffs' bar.
Speakers:
Jeff Warshafsky
Partner
Proskauer Rose LLP
Jennifer Yang
Senior Counsel
Proskauer Rose LLP
Leslie Shanklin
Partner
Proskauer Rose LLP
Jeunesse Rutledge
Legal Counsel
S.C. Johnson & Son, Inc.