How Manscaped Stretched Its Brand Beyond Groin Grooming
Manscaped shows how culture-led marketing can help a performance-born brand build mental availability, expand into new grooming categories, and compete with legacy players
Manscaped CMO Marcelo Kertész reveals how culture-led creative helped the brand escape the performance-marketing ceiling and stretch into facial grooming. The strategy may offer a replicable model for challenger brands seeking mental availability beyond their founding category.
This Is an ANA Member Exclusive
Access to this item is reserved for ANA members only.
Log in
Already have an account? The industry's best insights and resources await:
No Account?
Use your business email address to create your free account; if you're a member through your company, we'll know.
Members can access their benefits as soon as they sign up and log in.
Not a Member?
You can still create a free account to access the latest from our online publication, ANA Magazine, receive content and special event offers through our newsletters, get breaking industry updates, and so much more.
The content you're trying to see is available to:
- ANA Client-Side Marketer Tier Members
- Platinum Tier Members
- Gold Tier Members
- Silver Tier Members
Discover everything the ANA can do to help drive growth for your organization. Connect with our membership team.