FTC and NAD Tackle Next Gen Tech | Event Recaps | All MKC Content | ANA

FTC and NAD Tackle Next Gen Tech

Executive Summary

The FTC and the NAD have always been at the forefront of confronting the complex issues surrounding how to treat advertising involving emerging technologies. As technologies more quickly iterate, their missions have accelerated. Both bodies have been tasked with quickly analyzing and providing guidance on the marketing and advertising of technologically advanced products and services such as OLED and OTT in TV, 5G, and the evolution of home internet in telecom. At the same time, the use of technology such as AI in the advertising marketplace is a constant, and potentially pervasive, game changer. This panel investigates how regulators confront such new technological developments and how practitioners and advertisers can navigate them.

Speakers:
Bezalel Stern
Partner, Advertising, Marketing and Media Practice
Manatt Phelps & Phillips, LLP

Monica A. Kulkarni
Associate, Advertising, Marketing and Media Practice
Manatt Phelps & Phillips, LLP

Sam Sadighi
VP, Legal
DIRECTV

CLE Materials

You must be logged in to submit a comment.