Swiping Right with Another Brand: Practical Tips and Tricks for Joint Marketing Arrangements
Executive Summary
When they work well, joint marketing and promotional arrangements allow each party to expand their reach into new demographics, territories, and markets, share costs, and enhance brand identity. When they don't work well, joint marketing and promotional arrangements can run up costs, muddy the brand, and create unforeseen liabilities.
Lawyers can't solve brand alignment challenges, but asking the right questions can help align the parties' expectations, and well-drafted joint marketing agreements mitigate the worst outcomes. Our panel discusses various tips and tricks they have learned when advising on and structuring joint marketing and promotional arrangements.
Speakers:
Kraig Baker
Partner
Davis Wright Tremaine LLP
Shannon McNeal
Partner
Davis Wright Tremaine LLP
Ariane Newell
Director and Associate General Counsel
Meta
CLE Materials
- Session Presentation
- Session Handout
- Antitrust Guidelines for Collaborations Among Competitors
- Antitrust Guidelines for the Licensing of Intellectual Property
- Market Division or Customer Allocation
- Other Agreements Among Competitors