Three Developments in Martech and Their Impact on Marketers | Event Recaps | All MKC Content | ANA

Three Developments in Martech and Their Impact on Marketers

During a session at the ANA’s 2024 Marketing Technology for Marketers Conference, Eddie Drake, industry principal at Snowflake, described the impact and benefit of three developments that are reshaping marketing, as well as the action steps that those developments demand from marketers.