AI-Driven Media Decisioning: Transforming How We Bid, Buy, and Control Quality Media | Event Recaps | All MKC Content | ANA

AI-Driven Media Decisioning: Transforming How We Bid, Buy, and Control Quality Media

This session examined how advances in AI and automation are changing the way media is activated, with a focus on how new technologies are simplifying the supply chain while simultaneously improving media quality and efficiency.