Marketing Technology: A Look Back and Leap Ahead (In-Person Only)

In this members-only one day conference at WPP in the heart of Atlanta, join marketing technology experts for a guided tour on what’s next in the marketing landscape – including AI, search marketing, privacy, customer engagement and analytics. This is your opportunity to get the tactics you need to prepare yourself for 2025 and meet fellow peers along the way.

when

Start: Thursday, December 12, 2024 at 9:00am

End: Thursday, December 12, 2024 at 6:00pm

WHERE

WPP Atlanta
505 N. Angier Ave., NE
Suite 5000
Atlanta, GA 30308

Registration Pricing

	Client-Side Tier	Platinum Tier	Gold Tier	Silver Tier	Nonmember
Registration
Registration	Client-Side Tier $0	Platinum Tier $0	Gold Tier $299	Silver Tier $399	Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net

Agenda

TIME	EVENT DETAILS	LOCATION
Thursday, December 12, 2024
9:00am - 10:00am	WELCOME & REGISTRATION
10:00am - 10:30am	OPENING REMARKS
10:30am - 11:05am	SESSION 1
11:05am - 11:40am	SESSION 2
11:40am - 12:15pm	AI-DRIVEN MEDIA DECISIONING: TRANSFORMING HOW WE BID, BUY & CONTROL QUALITY MEDIA This session examines how advances in AI and automation are changing the way media is activated, with a focus on how new technologies are simplifying the supply chain while simultaneously improving media quality and efficiency. Attendees will learn about practical applications of AI in media, with a focus on gaining a competitive advantage. Ravi Patel CEO & Co-Founder SWYM.ai Paras Shah Senior Director, Digital Media Georgia-Pacific
12:15pm - 1:15pm	NETWORKING LUNCH
1:15pm - 1:50pm	SESSION 4
1:50pm - 2:25pm	SESSION 5
2:25pm - 2:45pm	NETWORKING COFFEE BREAK
2:45pm - 3:20pm	SESSION 6
3:20pm - 3:55pm	SESSION 7
3:55pm - 4:00pm	CLOSING REMARKS
4:00pm - 6:00pm	RECEPTION

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.