A Practical Framework for Enhancing Marketing Through Synthetic Data
Demand Metric's John Follett shared how marketers can use synthetic data to enhance imperfect or incomplete data sets
Modern marketing teams collect data across a universe of platforms, programs, and models. Over time, that data accumulates. Definitions drift. Gaps appear. Samples thin out. Teams are left with sophisticated dashboards but limited confidence in the decisions they support. This session reframes the challenge. The issue is not data volume. It is decision readiness.
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