How Molson Coors Is Meeting the Moment Across Every Channel
The CPG giant is leveraging local insights to craft targeted creative that connects with beer drinkers online, in-store, and wherever else they may be
Molson Coors is rethinking how CPG brands connect with consumers across a fragmented journey spanning digital feeds, retail, and real-world occasions. Brad Feinberg's omnichannel approach — rooted in local insights and feed-first creative — could reshape how marketers allocate spend and build relevance at the point of decision.
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