The Tricky Terrain of Retail Marketing: Deceptive Pricing, Mobile Tracking, and Other Concerns

Jamie Rubin, partner at Information Law Group LLP, Matthew Fitzpatrick, director and associate general counsel at The Procter & Gamble Co., Elizabeth H. Baran, senior corporate counsel at Dick’s Sporting Goods, and Mark Richardson, corporate counsel of merchandising and marketing at Target, discussed issues pertaining to fraudulent retail practices.