REOPENING AMERICA: TRACKING DATA ON WHERE U.S. CONSUMERS STAND TODAY

July 27, 2020

In this session, Ericka Podesta McCoy, Chief Marketing Officer at Resonate will share dynamic consumer intelligence from March, April and May that answer important consumer questions including: Which consumers are ready to travel by plane or train –– and who is willing to travel stateside or internationally? Who is willing to step foot back in a mass gathering of hundreds, or even thousands –– and, for those who aren’t, what would it take for them to feel secure? Which sports fans are eagerly awaiting a return to the field –– and which fans will tune in to watch teams play in front of empty stadiums? When and how to pivot your messaging to capture audiences who are returning and which messages will put their anxieties at ease