How Data Stole the Show at Cannes Lions 2022 | Industry Insights | All MKC Content | ANA

How Data Stole the Show at Cannes Lions 2022

Fresh off a week at the 2022 Cannes Lions International Festival of Creativity, I, like many other attendees, have come home reinvigorated (and albeit jet-lagged) about how data will play a vital role in the future of advertising. Between hosting marketers at our designated spot on MediaLink Beach, my team was also able to attend awards presentations, panel discussions, dinner meetings and soirees with seemingly endless carafes of rosé.