Don't Be Ageist: Marketing to People 50 and Older | Industry Insights | All MKC Content | ANA

Don't Be Ageist: Marketing to People 50 and Older

Over the past several years, marketers, brands, creative teams, and media agencies have done a meaningful job of focusing on the importance of diversity in the representation of images and strategies in their advertising and communications efforts. Making sure that the BIPOC community, as well as people in the LGBTQ+ and people with disabilities groups are presented in authentic ways has been an important evolution that reflects a world of inclusiveness.