Getting the Most from Your Inside Sales Team | Industry Insights | All MKC Content | ANA

Getting the Most from Your Inside Sales Team

The inside sales team is not the same as it was a few years ago. The importance of field sales and the opportunity to influence buyers through one point of human contact with the customer has been declining for years, and COVID-19 accelerated that trend. Three trends are driving significant changes in how inside sales teams are configured and deployed and resulting implications.