How AI and Machine Learning Are Revolutionizing CTV Ad Fraud Prevention
CTV advertising has exploded in recent years, with ad spend projected to 46.89 billion dollars by 2027, according to Statista. Unfortunately, where ad dollars flow, fraudsters follow. As a data scientist at Roku, I've had a front-row seat to the evolving battle between fraudsters and platform security teams. The good news? Machine learning (ML) and artificial intelligence (AI) are finally giving us the upper hand.
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