Use of Social Media and Advanced Technologies for Sponsorship
The use of social media and technology for sponsorship activations are topics of keen interest for the ANA Sponsorship & Event Marketing Committee. A survey among ANA members provides learnings about these areas. Examples of social media used for sponsorship activations include Facebook, Twitter, and Instagram. Examples of technology used for sponsorship activations include 360-degree photography, beacons, drones, RFID, and virtual reality.
Click the link to the right to download the full report.
Source
"Use of Social Media and Advanced Technologies for Sponsorship." ANA, 2017.