The New CMO Toolkit, with Katie Klumper of Black Glass Consulting
In recent years the tenure of the average CMO has been shrinking, as the most nebulously defined role in the C-suite battles for relevancy, and a seat at the proverbial, long-discussed table. Today's guest is on a mission to reverse the trend and help CMOs claim their rightful place within their organization. Katie Klumper is the founder and CEO of Black Glass consulting, a firm dedicated to empowering CMOs, both as growth drivers, and individuals. Katie and I talked about the most common challenges CMOs face, why they and other members of the C-suite don't always see eye to eye, and shared the new skill set every marketing leader needs to master.
The Marketing Futures Podcast airs Tuesdays at 3PM EST. For more information about the ANA Podcast Network, visit www.ana.net/podcasts.