Google’s ‘Hilltop Reimagined’ Mobile Campaign | Event Recaps | All MKC Content | ANA

Google’s ‘Hilltop Reimagined’ Mobile Campaign

Mike Glaser, product marketing manager at Google Display, and Jesse Haines, head of marketing at Google Mobile Ads, discussed Google’s overall marketing strategy and approach behind the brand’s “Hilltop Reimagined for Coca-Cola” campaign.