COVID-19 and Your Brand: Are You Ready to Manage a PR Crisis?

March 23, 2020

Executive Summary

COVID-19 has affected the entire world, already closing schools and public gatherings, and drastically affecting business as we know it. According to the experts, the virus may not peak until mid-June, which means that we may only be at the start of this crisis.

A crisis communications plan is the first line of defense for your organization's reputation and is as important as a fire extinguisher in the hallway of your office, the firewall for your computer network that keeps hackers out, or the insurance plan on your property that protects your assets. In a crisis situation where every decision, every moment, second, or minute is absolutely critical, it's important that the right messages are shared at the right times, to maintain goodwill with your customers.

ANA along with Demand Metric shared resources, available to members on the ANA Marketing Knowledge Center, to help brands quickly build a strong PR Crisis Communications plan for COVID-19.

In this webinar, discover how to:

  • Build your Crisis Communications Team for COVID-19
  • Empower them with a step-by-step plan for this global crisis
  • Explain the entire crisis management process from start to end
  • Understand what to say to your customers/prospects, and when to say it

This special session was brought to you by the ANA's B2B Committee leaders.

Speaker:
Phi Schmidt
VP of Product Development
Demand Metric



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