Email Marketing for Sensitive Times

April 24, 2020

Executive Summary

As individuals, we are all adjusting to a temporary new normal. Email is an even more essential communication tool now. As marketers we must adjust how we communicate with customers and prospects to be both appropriate and effective.

This webinar focused on the best email marketing techniques to utilize during this period of unease. Whether you are reaching B2B or B2C audiences, this webinar shared key stats, techniques, and methods to ensure performance and appropriateness during these difficult times.

Key takeaways:

  • B2B and B2C methods that are both appropriate and effective
  • Subject lines for sensitive times that boost open rates
  • Understanding your outlier email metrics
  • And more....

Jay Schwedelson
President and CEO

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