Basics of Advertising: A Brand New Take on Substantiation, Disclosures, and Social Media | Conference Session Videos | Event Video | All MKC Content | ANA

Basics of Advertising: A Brand New Take on Substantiation, Disclosures, and Social Media

This session covered important principles of advertising law, including prerequisites to prove your claims, the type of proof required, how to make disclosures, and application of these principles to social media.