How Dana-Farber Is Raising Brand Awareness
Executive Summary
Donna Lee Ubertalli, VP of marketing at Dana-Farber, shares how her nonprofit cancer research and treatment organization uses qualitative research to identify key insights that can then be used to power storytelling campaigns that are executed with the help of influencers. Listen to the full interview with Donna Lee on the Beyond Profit Podcast.
Source
"How Dana-Farber Is Raising Brand Awareness." The Beyond Profit Podcast, 8/15/22.
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