Brands in Existential Crisis: Why the Age of Shareholder Capitalism Has to End
Ty Montague, cofounder, chairman, and chief purpose officer at co:collective, explains how purpose-led companies must be solving the world's problems, instead of creating them, and why the business world is facing an existential crisis that demands brands begin answering to more than just their shareholders.
For the full Beyond Profit podcast with Ty Montague, click here.
Source
"Cleansing the Industry of Purpose-Washing." Beyond Profit Podcast, 10/10/22.
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