Companies That Fail to Properly Brand Their Purpose Programs Are Losing Important Engagement
David Aaker, vice chair of the brand management consultant Prophecy, explains why companies that fail to properly brand their purpose programs are missing out on key business benefits and leaving a wealth of consumer engagement on the table.
For the full Beyond Profit podcast with David Aaker, click here.
Source
"How Signature Social Programs Drive Purpose Branding." Beyond Profit Podcast, 10/24/22.
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