Is the C-Suite Setting Up CMOs to Fail?
Executive Summary
Jonathan Copulsky, senior lecturer at the Medill School of Journalism, Media, and Integrated Marketing Communications at Northwestern University, discusses the scary unknowns that exist for CMOs and marketers and why the future success of CMOs will be rooted in their ability to become risk management experts and to educate the C-suite and third-party partners on why certain behaviors or actions are enormously damaging to the brand.
Listen to the full conversation with Jonathan on the Champions of Growth podcast.
Source
"The Scary Truth About Being a CMO." Champions of Growth Podcast, 10/26/22.
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