Gamers Say They Don’t Mind Ads as Long As They Don’t Suck

Executive Summary

Devra Prywes, global head of marketing and insights at SuperAwesome, cites data that says young gamers actually don't mind when brands come into the gaming space, just as long as the brand is creating an experience that is additive to the game.

For the full Beyond Profit podcast with Devra Prywes, click here.


"Activating Purpose in the Metaverse." Beyond Profit Podcast, 12/12/22.

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