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Has the Word "Authenticity" Lost All Meaning in Marketing?


Executive Summary

On the Beyond Profit podcast, Neuro-Insight CEO Pranav Yadav argues that words like "authenticity" and "storytelling" have lost all meaning in the marketing industry, creating a scenario in which marketers have lost their way and finding it more difficult for brands to gain consumer trust. The solution, he says, is returning to the lost art of telling brand stories so resonant that the consumer actually comes to seek out the brand upon hearing it.

For the full conversation with Pranav Yadav, click here.


"Unlocking the Subconscious to Build Consumer Trust." Beyond Profit Podcast, 2/21/23.

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