Why Do Brands Continue to Patronize Seniors with Their Ads?
Executive Summary
Michael Clinton, special adviser to the CEO of the Hearst Corporation, uses data to dispel the myth that the 50-plus crowd simply wants to be young again. Instead, he says, older individuals and seniors simply want to be the best version of themselves, and it would behoove brands to speak to that desire rather than focusing on some misguided perception that everyone over 50 is yearning to return to their youth.
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Source
"Why Does Ageism Persist in Advertising?" Champions of Growth Podcast, 2/6/23.
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