Opportunities for Small- and Mid-Sized Brands in the Metaverse

Executive Summary

Elliott Jobe, chief innovation officer at and co-founder of Infinite Reality, shares his perspective on how small- and mid-sized brands can ride the coattails of larger brands developing the technology necessary to realize the metaverse, ultimately developing a creator strategy that allows them to connect more deeply with consumers.

For the full conversation on the metaverse, click here.


"Live Sports in the Metaverse, with Warner Bros Discovery and The Infinite Reality." Marketing Futures Podcast, 2/15/23.

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