Are Diversified Media Investments a Key to Meaningful DEIB Progress?
Executive Summary
Parks Blackwell, VP of marketing and client development at PMG, joined Beyond Profit to discuss how her organization has started including baselines for diverse media investments across many of its agency contracts, noting that dumping all the brand media budget into Google will not open up opportunities or access for other industry players.
For the full conversation with Parks Blackwell, click here.
Source
"Inspire a World-Class Workplace Culture." Beyond Profit Podcast, 3/28/23.
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