Is There a Misunderstanding About the Role of Marketing in Business?
Executive Summary
On Champions of Growth, Marcel Marcondes, global CMO at AB InBev, says that there is a fundamental misunderstanding about the role of marketers. Instead of convincing consumers to buy connect with your brand and make a purchase, marketing is about adjusting the company to fit consumer needs. He uses the example of AB InBev diving into the hard seltzer and canned cocktail market to illustrate his point.
For the full discussion with Marcel Marcondes, click here.
Source
"Is There a Misunderstanding About the Role of Marketing in Business?" Champions of Growth Podcast, 4/10/23.
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