Why the Consumer Must Lead Your Brand’s Message

Executive Summary

Carley Caldas, VP of brand marketing and media at eos, explains why marketers who believe that the consumer isn't leading their brand message are kidding themselves. In fact, she says if the consumer isn't leading your brand message, your business might be in trouble.

For the full conversation with Carley Caldas, click here.


"Behind 'Bless Your F***ing Cooch,' with Carley Caldas." Marketing Futures Podcast, 4/19/23.

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