This Is How IBM and Air Company Are Perfectly Embodying Their Brand Purposes
Executive Summary
On the Beyond Profit podcast, Simon Mainwaring, founder and CEO of the strategic brand consultancy We First, provided examples of a large company, IBM, and small company, Air Company, that are both embodying brand purpose through meaningful action.
For the full podcast discussion, click here.
Source
"Why Companies Should Lead with We." Beyond Profit Podcast, 7/4/23.
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