How to Get the Whole Organization Behind the Brand Purpose
Executive Summary
As the EVP of marketing at Crayola — a brand with a strongly-defined purpose — Vicky Lozano knows a thing or two about how to get everyone from the C-suite down to the coordinators onboard with the mission. On the Beyond Profit podcast, she shared her tips for how you can do the same at your brand.
For the full podcast discussion, click here.
Source
"Crayola: An Original Purpose Brand." Beyond Profit Podcast, 12/19/23.
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