This is How You Leverage PR to Supercharge Marketing
What's the key to a fully optimized marketing and PR relationship? Making the PR firm a true extension of the marketing team. That's the primary way M&T Bank CMO Francesco Lagutaine has supercharged his team's campaigns with PR efforts. Along with Jacqueline Kolek of PR firm Peppercomm, Lagutaine shared a few more secrets to marketing and PR success.
For the full podcast discussion, click here.
Source
"How to Strengthen the Relationship Between Marketing and PR." Champions of Growth Podcast, 2/14/24.
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