How Involving Employees in Brand Purpose Drives Creativity and Innovation | Soundbites | Video Shorts | All MKC Content | ANA

How Involving Employees in Brand Purpose Drives Creativity and Innovation

Jennifer Crawley, SVP of Purpose and Sustainability at Barkley, revealed how purpose-based innovation inspires the entire organization to feel responsible for the brand’s purpose efforts, allowing the entire team to work toward one common goal and drive more meaningful results.