Unlocking Transformational Growth Through a Media-Plus Strategy | Conference Session Videos | Event Video | All MKC Content | ANA

Unlocking Transformational Growth Through a Media-Plus Strategy

In this video, learn how long-time partners The Clorox Company and Meredith Corporation took their relationship to a new level when Clorox began leveraging Meredith’s treasure trove of consumer data to identify and engage shoppers who had not yet had a relationship with the Clorox brand.