Basics of Advertising: A New Take on Substantiation, Disclosures, and Social Media | Conference Session Videos | Event Video | All MKC Content | ANA

Basics of Advertising: A New Take on Substantiation, Disclosures, and Social Media

In this video, Gonzalo Mon, partner at Kelley Drye & Warren LLP covered important principles of advertising law, including prerequisites to prove expressed and implied claims in branded ads, the type of proof required for these claims, and how to make disclosures.