The Future State of Advertising: Ad Tech Developments and Privacy-Enhancing Technologies | Conference Session Videos | Event Video | All MKC Content | ANA

The Future State of Advertising: Ad Tech Developments and Privacy-Enhancing Technologies

In this video, Loeb & Loeb LLP outlined some of the ways emerging ad technology can help brands and their legal teams remain compliant with new and sometimes inconsistent legal requirements, enhancing consumer privacy while still effectively targeting consumers with relevant ads.