How USO and Americares Retain Donors Acquired During Emergency Response Moments


Executive Summary

USO and Americares shared how they acquired new donors by leaning on other marketing channels in the face of Apples iOS changes, which impact the sectors' ability to run ads on Facebook.

Source

"How USO and Americares Retain Donors Acquired During Emergency Response Moments." Maureen McNally, EVP at MissionWired; Trista Murphy, senior director of direct response at Americares; Abhiram Reddy, digital strategist at MissionWired; Adam Faircloth, senior director of donor acquisition at USO. 2022 ANA Nonprofit Federation Winter Conference, 2/11/22.

You must be logged in to submit a comment.