The Power of Integration to Capture and Retain New Donors | Conference Session Videos | Event Video | All MKC Content | ANA

The Power of Integration to Capture and Retain New Donors

In this video, learn how Shriners Hospitals for Children implemented multi-channel donor journeys at every opportunity from a direct mail welcome series that includes mail, phone, and digital touches to sustainer reactivation utilizing connected TV, display remarketing, phone, and email.