A Decade of Digital Content: How Content Marketing Evolved and Where It’s Going | Conference Session Videos | Event Video | All MKC Content | ANA

A Decade of Digital Content: How Content Marketing Evolved and Where It’s Going

In this video, BIC's Anna Ritchie shared her learnings from a decade of building digital content organizations from scratch (multiple times over) including the people, process, and creative strategies required for standing-up a right-sized discipline within large-scale organizations.