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Crisis Communication Strategy


Executive Summary

This special session was brought to you by the ANA's B2B Committee leaders. This webinar was designed to provide insight on actions B2B companies should be considering as they work through their crisis operations and communications amid the COVID-19 crisis. As in all crisis environments, there are certain basics that need to be addressed. However, COVID-19 presents at least three unique challenges:

  • personal physical risk
  • prolonged uncertainty, and
  • immediate social distancing.

These three factors will require significant and perhaps even permanent changes in how we communicate, engage, and remain relevant with employees, customers, and community. In this focused session, Andy Coville, CEO of Brodeur Partners, talked through strategies on how B2B companies can remain relevant, and perhaps even strengthen their brand relevance, throughout the COVID-19 crisis and beyond.

Andrea "Andy" Coville
Brodeur Partners

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