How Marketing Can Overcome COVID-19 and Stay on Course
Executive Summary
A combination of agile teams, clear decision making, ownership of key assets and transparency in partner relationships can make all the difference in keeping marketing on course in the short run.
Key Takeaways
In order to keep marketing on course in the short run:
- Rewire decision making, create new teaming arrangements and missions to make your people more agile
- Clear up roles and ownership of decisions, using tools like RAPIDS in order move faster
- Own your data, data models and insights as well as the customer relationship
- Align with your agency partners on objectives and incentives to ensure that you're moving toward a common goal
Speakers:
Francine Gierak
Partner
Bain and Company
Blake Cuthbert
EVP
Bain and Company
You must be logged in to submit a comment.