How Marketing Can Overcome COVID-19 and Stay on Course

April 13, 2020

Executive Summary

A combination of agile teams, clear decision making, ownership of key assets and transparency in partner relationships can make all the difference in keeping marketing on course in the short run.

Key Takeaways

In order to keep marketing on course in the short run:

  • Rewire decision making, create new teaming arrangements and missions to make your people more agile
  • Clear up roles and ownership of decisions, using tools like RAPIDS in order move faster
  • Own your data, data models and insights as well as the customer relationship
  • Align with your agency partners on objectives and incentives to ensure that you're moving toward a common goal

Francine Gierak
Bain and Company

Blake Cuthbert
Bain and Company

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