How Marketing Can Overcome Covid-19 and Stay on Course (Marketing in the COVID-19 Age Series)

This event is over.

A combination of agile teams, clear decision making, ownership of key assets and transparency in partner relationships can make all the difference in keeping marketing on course in the short run

Key Takeaways:

In order to keep marketing on course in the short run:

  • Rewire decision making, create new teaming arrangements and missions to make your people more agile
  • Clear up roles and ownership of decisions, using tools like RAPIDS in order move faster
  • Own your data, data models and insights as well as the customer relationship
  • Align with your agency partners on objectives and incentives to ensure that you’re moving toward a common goal

You Ask, We Answer

This session features a special segment called “You Ask, We Answer.” Ask us what you want to know about accelerating changes to your marketing operating model. We’ll answer them live during the session. All questions will remain anonymous.

Submit your questions to You Ask, We Answer by Wednesday, April 8 at 5:00 pm ET.    

Related Content


Start: Monday, April 13, 2020 at 3:00pm

End: Monday, April 13, 2020 at 4:00pm