Airbnb: 10 Steps to Setting up a Content-Driven Marketing Strategy
Executive Summary
As brands move away from traditional advertising in favor of developing an ongoing dialogue with their community, the brands who will win clearly communicate their values and show that they are listening. A holistic approach to marketing communications requires the right systems, organizational structure, and capabilities. In order to take advantage of a broad range of digital marketing tactics (such as email, social media, video and blogs), brands need to develop a storytelling muscle and think in a cross-platform way. In this webinar, learn how brands can build a content marketing ecosystem in 10 steps.
Speaker:
Hayley Nelson
Content Marketing Lead
Airbnb
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