COVID-19 Marketing Recovery Best Practices: Lessons from Brands in China | Webinar Rewinds | Event Video | All MKC Content | ANA

COVID-19 Marketing Recovery Best Practices: Lessons from Brands in China

This webinar explored lessons that could be of value to brands in the U.S. regarding COVID-19 recovery — including the characteristics of multinational and local companies in China which are showing signs of early recovery, and how marketing has been integral to maintaining performance and engagement.