COVID-19 Marketing Recovery Best Practices: Lessons from Brands in China

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Since January 2020, companies operating in China have responded to the unprecedented situation resulting from COVID-19. As businesses begin to re-open in the country, some companies have shown to be more resilient during the peak of the pandemic than others. In this webinar, we’ll explore lessons that could be of value to brands in the U.S. — including the characteristics of multinational and local companies in China which are showing signs of early recovery, and how marketing has been integral to maintaining performance and engagement.

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Start: Monday, May 11, 2020 at 1:00pm

End: Monday, May 11, 2020 at 2:00pm



Greg Paull
Co-founder & Principal

Greg spent the first 20 years of his career on both the marketer and agency side in the U.S., Europe, and Asia Pacific. In 2002, he co-founded R3; a global independent consultancy to CMOs on improving the efficiency and effectiveness of marketers and their agencies. R3 has since expanded to manage global relationships with Unilever, Samsung, Pfizer, Coca-Cola, Visa, and Colgate. Greg is the co-author of Global CMO, a detailed analysis of marketing in the age of digital transformation.